Hello, takeshibank.

I've been meaning to start writing for a long time.

For most of the last year I've been jotting things down on X — quick threads about investing, what I'm reading, a half-formed take on Microsoft and AI. The format is fast, which I like. But threads disappear. You can't link to a section. You can't go back and edit the bad sentence at 2am. And every now and then someone messages me asking "do you have a longer version of this somewhere?" — and I never do.

So this is the longer version.

Why not Substack

I almost did. The product is great. But Substack already feels like Substack — the same fonts, the same layout, the same little subscribe modal. I wanted something that looked and read like me. Something I could shape, slowly, until it earned its own personality.

That, and: I'm a software engineer. Building my own home on the internet is half the fun.

What I'll write about

Four pillars, picked because they're the four things I think about every week anyway:

• Engineering — what I'm working on at Agoda, tools I love, the unglamorous parts of being eight months into a first job.
• Investing — frameworks, mistakes, why I keep changing my mind about Mag 7.
• Books — what I'm reading and the one idea that stuck.
• Life — badminton, growth, being twenty-three.

Posts will come in both Thai and English. Not every post will exist in both languages — translation is real work — but the ones that matter most to me will.

A note on writing rhythm

I'm not promising a schedule. I've watched too many people burn out on weekly cadence and quit. The goal is simpler: publish when I actually have something to say, edit it more times than feels reasonable, and let the archive grow at whatever pace it grows.

If you stick around, thanks. If you came for one specific post and never come back, that's fine too.

Onward.

— Bank